I want to answer this question properly, because almost nobody does.

Go looking and you will find a great deal of "it depends on your goals" and "investment in yourself" and "book a call to discuss pricing." Which is a way of saying we would rather have you on the phone before you know the number, because once you are on the phone it is harder to leave.

I find that distasteful, and I also think it is bad business. So here are real numbers, including mine.

The short version

• Financial coaching is unregulated and un-standardised, so the range is wide. Hourly runs in the low hundreds; short packages in the high hundreds to low thousands; longer engagements from a few thousand into five figures.

• Price is driven by three things: whether the coach has an actual financial background, whether you get individual attention, and whether you walk away with a plan built for you or a framework to apply yourself.

• My own offering includes free quizzes, a $67 report, a $1,297 two-session audit, and a $6,997 year-long program. Nothing is hidden behind a call.

• Five things you should get for your money, and four situations where a coach is the wrong spend, are both below.

what the market looks like

Financial coaching has no standard pricing, which means the range is genuinely wide. Broadly, and you should sanity-check this against your own research because it moves:

Hourly or single-session coaching tends to run somewhere in the low hundreds per hour.

Short packages, meaning three to six sessions over a couple of months, typically land in the high hundreds to low thousands.

Longer engagements, six months to a year with ongoing access, run from a few thousand into five figures depending on who you are hiring and how much of the work is done with you rather than handed to you.

Group programs and courses sit far lower, a few thousand or less, because you are buying curriculum and community rather than someone's individual attention and time.

What drives the spread is mostly three things. Whether the coach has an actual financial background or only lived experience. Whether you get their individual attention or a seat in a room. And whether you walk away with a plan built for you or a framework you are expected to apply yourself.

That last one matters more than people realize. A course that teaches you to build your own plan and a service where a former CFO builds it with you are not the same product at different prices. They are different products.

what I charge

The Spending Style Quiz and the Money Mirror Quiz are free. They will tell you the pattern your money runs on when nobody is steering.

Wealth by Design is $67. Your Human Design chart read specifically through the lens of money: how you are built to decide, earn, and where you tend to leak.

The Expansion Map is $1,297. Two sessions over two weeks. We pull your complete financial picture into professional planning software and look at it together. You walk away knowing where you stand today, where you are headed if nothing changes, and what to do right now, in that order. No budgets, no shame, no judgment. If you go on to work with me further, this is credited.

Wealth Begins Within is $6,997 paid in full, or six payments of $1,300. Twelve sessions across a full year. This is the whole thing: the inner work on vision, identity and belief, and a full financial plan built to match, with me in the room for both halves.

The Money Chat is free. Thirty minutes, no pitch deck, and you will know by the end whether this is right for you. Sometimes the honest answer is not yet, or not me, and I will say so.

That is the entire offering. There is nothing hidden behind a call.

why I publish this

Three reasons, and the third is the real one.

It saves us both time. If $6,997 is not available to you this year, you now know that without a forty five minute conversation, and you can start with the $1,297 audit or the $67 report instead.

It is consistent with what I teach. I spend my working life helping women look at numbers they have been avoiding. It would be strange to hide my own. And I want to encourage more women to feel comfortable discussing their numbers (including salary and prices).

And it is a fairness issue. Opaque pricing costs the cautious buyer most. The woman who will happily ask "so what does this run?" finds out in ninety seconds. The woman who was raised not to ask about money, who is often exactly the woman I work with, sits through the whole call anxious about a number nobody has said out loud. I am not willing to run a business that works that way.

what you should get for the money

Whoever you hire, at whatever price, here is what should be true.

A named deliverable. Something that exists at the end and did not exist at the start. A plan, a map, a documented decision. "Clarity" is not a deliverable.

Their actual attention. Ask directly how many clients they carry and whether sessions are individual or group. Both models are legitimate. You just need to know which you are buying.

A stated scope. What is included, what is not, what happens if you need more.

A clear answer about their background. Not their transformation story. Their qualifications and their years.

Total cost, up front. Including anything that is not in the headline number.

If you cannot get straight answers to those five before you pay, the price is not your problem.

when a coach is not worth it

I would rather tell you this than have you find out later.

If you need investment management, hire an advisor. I do not manage assets and neither do most coaches.

If the distress around money is present most days and predates having money to worry about, see a licensed professional first. The coaching will work better afterward, and sometimes it turns out you do not need it.

If you are in genuine financial crisis, meaning you cannot cover essentials or are facing bankruptcy, a coach is the wrong spend. Non-profit credit counseling exists and costs little or nothing, and that is the right call.

And if you are not going to do the work, do not buy the work. I say this in every Money Chat. This is not a service you can outsource your way through. I will build the plan with you, but I cannot want it for you.

the question that actually decides it

Cost is the wrong first question, though it is a completely fair one and you deserve an answer, which is why I have given you one.

The better first question is the one underneath: what do you want this experience to do for you and your money? Because until there is an answer to that, no amount of coaching, advising or planning has a target, and the spend is a guess whatever it costs.

If you have that answer already, you are further along than most people who book with me.

If you do not, that is the most common place to start, and it is not a failure. It is the actual problem, finally named.

where to start

Start free. Take the Money Mirror Quiz and find out which pattern is running your finances.

When you want the full picture, The Expansion Map is $1,297 and two sessions, and it is the fastest way I know to go from a vague unease about your money to a clear read on exactly where you stand.

And if you want to talk it through first, book a Money Chat. It is free, it is forty five minutes, and you will leave knowing whether this is right for you.